LACED is where sneaker culture meets cutting-edge commerce — a marketplace built for collectors, resellers and everyday buyers chasing the most sought-after kicks. The platform serves both buyers and sellers, each with distinct needs. While buyers focus on discovering and purchasing sneakers, sellers need a powerful yet intuitive dashboard to manage inventory, track shipments and adjust pricing without friction. When LACED approached STRV, their web experience was sleek and premium, but on mobile, it wasn’t quite the same story. We took what worked on the web and applied a mobile-first approach, refining features along the way to better fit the way people actually use their phones.